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Marketing

Anatomy of a Marketing Organization

    One of the areas I often advise startups on are questions around how to structure a marketing organization or make their initial marketing hires. I noticed there isn’t a lot of information out there about the different types of marketers, so I wanted to share some of the key functions that make up a marketing organization and thoughts on how to build and structure your team.Read More »Anatomy of a Marketing Organization

    What Is Product Marketing?

      The role of product marketing in technology companies is a fascinating topic in part because it is so poorly defined and inconsistent. I’ve managed product marketing now at LinkedIn, SurveyMonkey and various early-stage startups and in each case the expectations for the role were different from team to team and company to company. It’s a chameleon role that is often defined by circumstance, such as the first hire of a marketer to support the product development teams. Often, this first hire creates a precedent on product marketing’s role and contribution within the organization which results in wildly different roles from company to company. What then do product marketers do?

      Read More »What Is Product Marketing?

      When Does Paid Acquisition Work for SaaS Startups?

        A quick repost of my guest post for Andrew Chen’s blog yesterday.

        Introduction

        After recently moving on from adventures building a consumer gaming portal at Mochi Media (acquired last year for $80 MM), I’m now working on a new startup called Connected, which is a SaaS contact management solution for professionals. I decided to blog some of my thoughts based on my experience thus far with deciding on the right user acquisition channels to focus on.

        Read More »When Does Paid Acquisition Work for SaaS Startups?

        How to Price Your Virtual Currency (Dataset Across 57 Social Games, SNS and MMO/Virtual Worlds)

          One of the key early decisions to game design or creating a virtual currency platform is designing the price and exchange rate of virtual currency. Unfortunately after it’s been released, it’s also one of the most difficult to change, because the change impacts the userbase and economy of the system as a whole. So if you’re starting out, how do you decide how to price your virtual currency? Three Types of Virtual Currency To answer this question, I started by looking across a broad swath of popular social games, social networks, and some MMOs and virtual worlds. Currency is typically used… Read More »How to Price Your Virtual Currency (Dataset Across 57 Social Games, SNS and MMO/Virtual Worlds)