Facebook and RockYou on Performance Marketing for Social Media
I attended 80/20 Conference, an interesting performance marketing event earlier this week put on by Jay Weintraub. Lots of interesting content there besides this, but posting my quick notes below on a session called “Sustainable Monetization of Social Media Inventory” from Facebook and RockYou. SpeakersSarah Smith, Online Sales Operations, FacebookMihir Shah, VP Ad Network, RockYou RockYou 15 billions ads & 200 million uniques served each month. 60% of social media traffic. A third of their revenus is based on performance marketing The challenges of monetizing the Facebook platform is that there’s a high number of impressions per user RockYou differentaites… Read More »Facebook and RockYou on Performance Marketing for Social Media